If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
A. Advertising
B. Sales promotion
C. Personal selling
D. Publicity
Answer: Option A
Solution(By Examveda Team)
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of advertising in the promotional mix. The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.This Question Belongs to Management >> Marketing
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