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In a orientation the role of marketing research is to determine...

This question belongs to Management Marketing
Marketing
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In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

Answer & Solution
Correct Answer: Option A
In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.
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3 Comments
Abhishek Kumar
Abhishek Kumar 6 years ago
Answer : Marketing Orientation because in Marketing Orientation Customers needs and wants are determined while in Production Orientation Product are manufactured and then sells accordingly.
Tanmay Mondal
Tanmay Mondal 7 years ago
The right answer is marketing concept
Manjeet Kumar
Manjeet Kumar 7 years ago
The right answer is marketing concept
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