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In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

A. Marketing

B. Production

C. Both of the above

D. None of the above

Answer: Option A

Solution(By Examveda Team)

In a Marketing orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them. Production orientation follows the theory that any product of high quality can be readily sold.

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Comments ( 3 )

  1. Abhishek Kumar
    Abhishek Kumar :
    2 years ago

    Answer : Marketing Orientation because in Marketing Orientation Customers needs and wants are determined while in Production Orientation Product are manufactured and then sells accordingly.

  2. Tanmay Mondal
    Tanmay Mondal :
    3 years ago

    The right answer is marketing concept

  3. Manjeet Kumar
    Manjeet Kumar :
    3 years ago

    The right answer is marketing concept

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