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____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view.
Answer & Solution
Correct Answer:
Option
B
Service Blueprinting is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view. A service blueprint is an operational planning tool that provides guidance on how a service will be provided, specifying the physical evidence, staff actions, and support systems / infrastructure needed to deliver the service across its different channels.
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