_________ is an attitude formed by a long-term, overall evaluation of a firm's performance.
A. Customer satisfaction
B. Negative disconfirmation
C. Positive disconfirmation
D. Service quality
Answer: Option D
Solution(By Examveda Team)
Service quality is an attitude formed by a long-term, overall evaluation of a firm's performance. Service quality generally refers to a customer's comparison of service expectations as it relates to a company's performance.Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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