ExamVeda
Login
Home

is the physical surroundings or the physical facility where the service...

This question belongs to Management Marketing
Marketing
?

__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

Answer & Solution
Correct Answer: Option B
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.
Examveda
Question posted by Examveda
Community

Join the Discussion

No comments yet Be the first to discuss this question.
Keep Learning

Related Questions on Marketing

The four unique elements to services include:
A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
A. Learning B. Role selection C. Perception D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
A. Promotion B. Price C. Distribution D. Product
More Related Questions on Marketing