is the physical surroundings or the physical facility where the service...

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__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

A. Servicespace

B. Servicescape

C. Serviceplace

D. Servicescope

Answer: Option B

Solution(By Examveda Team)

Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.

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