Luxury products, such as Rolex watches, are also known as:
A. Shopping product
B. Convenience product
C. Emergency product
D. Specialty product
Answer: Option A
Solution(By Examveda Team)
Luxury products, such as Rolex watches, are also known as Shopping product. Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.This Question Belongs to Management >> Marketing
Its Rolex so there is a specility on the product.In that case the its more than a shopping concent.Shopping concept are those in which there is a shopping of goods each goods can be of such type frm any retail chain.
luxury products are speciality goods