Luxury products, such as Rolex watches, are also known as:
A. Shopping product
B. Convenience product
C. Emergency product
D. Specialty product
Answer: Option A
Solution(By Examveda Team)
Luxury products, such as Rolex watches, are also known as Shopping product. Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.This Question Belongs to Management >> Marketing
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