Physical evidence, process and people are a further 3Ps that are incorporated into the marketing mix. Physical evidence is the physical environment of the business, it has formed another marketing tools because consumers are likely to be influence by what they see and most organizations today are accesses by their physical structures. In order to Influence costumers’ confidence to the organization, marketing manager must ensure a more conducive atmosphere to attract more customers while realizing marketing objectives. The process here refers to the ways in which marketer employ to providing relevant and supportive services to their customer in order to give them more satisfaction for their patronage. Marketing manager must make key decisions such as the kind of after sales service, home delivery etc. to employ because these process when effectively employed will go a long way to create brand loyalty and also a long lasting relationship with the customer. People refer to the marketing personals that carry out these marketing activities. These people who provide the services to the target market now forms other marketing tools since there level of creativity, skills, and product and market awareness goes a long way to influence purchase.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) American Marketing Association Board of Directors. Accessed 2012. Again, in common with Kotler and Armstrong above, the AMA focuses its definition on value creation and delivery, and the longer-term retained customer.
The term marketing refers to a philosophy that stresses customer value and satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king".
Which of the following involves designing and manufacturing the container or wrapper for a product?
Packaging involves designing and manufacturing the container or wrapper for a product. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is more than just your product's pretty face.
Advertising appropriations are largest for which type of product?
Advertising appropriations are largest for Convenience goods. Advertising appropriation is the portion of a total marketing budget that is allocated for advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches.