Marketing MCQ Questions and Solutions with Explanations | Management
Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-1 section-5
In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?
1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products
b. Customer loyalty
2. The average price charged by the company expressed as a percentage of the average price charged by all companies
c. Customer selectivity
3. Percentage of all customers who buy from the company
d. Price selectivity
4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company
The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect. Statement I The goal of any sales promotion is to create value for both the consumer and the firm. Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability.
Which of the following is correct?
1. Advertising is a recurring process.
2. Advertising stimulates the consumers to buy the product.
3. Advertising is expensive in most cases
Select the correct answer:
