Marketing MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6

1.
In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?

A. Supermarket

B. Supersfore

C. Discount store

D. Convenience store

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2.
Match the items of List I with those of List II.

List-I List-II

a. Customer penetration 1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products

b. Customer loyalty 2. The average price charged by the company expressed as a percentage of the average price charged by all companies

c. Customer selectivity 3. Percentage of all customers who buy from the company

d. Price selectivity 4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company

A. a-2, b-4, c-3, d-1

B. a-1, b-3, c-4, d-2

C. a-3, b-1, c-4, d-2

D. a-4, b-2, c-1, d-3

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3.
Which statement is true?

A. The general perception with respect to on-line price is that on the Internet, price is lower in comparison to the prices offered in the physical world

B. The phase of downturn and revival is linked with that of the fate of dot.coms.

C. On-line marketing is a form of direct marketing

D. All of the above

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4.
Elements of marketing planning is

A. It involves an analysis of past events and projection of future events

B. In envisages determination of the future course of marketing action

C. Marketing planning is a managerial function

D. All of the above

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5.
The choice of marketing mix depends upon

A. Marketing organisation structure and information system

B. Marketing objectives

C. The marketing environment of the organisation

D. All of the above

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6.
The following statements relate to value based organisations. Choose the correct answer for the statements being correct or incorrect.
Statement I The goal of any sales promotion is to create value for both the consumer and the firm.
Statement II Sales promotion always shifts sales from the future to now and thereby leads to short run benefits at the expense of long-term sales stability.

A. Statement I is correct, but Statement II is incorrect

B. Statement II is correct, but Statement I is incorrect

C. Both statements are correct

D. Both statements are incorrect

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7.
Which of the following is the correct formula of mark-up price?

A. $${\text{Manufacturer's cost}} = {\text{Variable cost + }}\frac{{{\text{Fixed costs}}}}{{{\text{Unit sales}}}}$$

B. $${\text{Manufacturer's cost}} = {\text{Fixed costs + }}\frac{{{\text{Variable cost}}}}{{{\text{Unit sales}}}}$$

C. $${\text{Manufacturer's cost}} = {\text{Unit sales + }}\frac{{{\text{Fixed costs}}}}{{{\text{Variable cost}}}}$$

D. $${\text{Manufacturer's cost}} = {\text{Variable cost + }}\frac{{{\text{Unit sales}}}}{{{\text{Fixed costs}}}}$$

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8.
When the companies pay less attention to its own costs or demands and bases its price largely on competition's prices, then it is known as

A. value pricing

B. going rate pricing

C. image pricing

D. psychological pricing

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9.
Which of the following is correct?
1. Advertising is a recurring process.
2. Advertising stimulates the consumers to buy the product.
3. Advertising is expensive in most cases
Select the correct answer:

A. Only 1

B. Both 1 and 3

C. Both 1 and 2

D. Both 2 and 3

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10.
Which is the part of 'Product Planning' Image?

A. Total Quality Management

B. Risk

C. Credibility

D. All of the above

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List-I	List-II
a. Customer penetration	1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products
b. Customer loyalty	2. The average price charged by the company expressed as a percentage of the average price charged by all companies
c. Customer selectivity	3. Percentage of all customers who buy from the company
d. Price selectivity	4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company

Marketing MCQ Questions and Solutions with Explanations | Management

1. In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?

Answer & Solution

Answer & Solution

3. Which statement is true?

Answer & Solution

4. Elements of marketing planning is

Answer & Solution

5. The choice of marketing mix depends upon

Answer & Solution

Answer & Solution

7. Which of the following is the correct formula of mark-up price?

Answer & Solution

8. When the companies pay less attention to its own costs or demands and bases its price largely on competition's prices, then it is known as

Answer & Solution

9. Which of the following is correct? 1. Advertising is a recurring process. 2. Advertising stimulates the consumers to buy the product. 3. Advertising is expensive in most cases Select the correct answer:

Answer & Solution

10. Which is the part of 'Product Planning' Image?

Answer & Solution

Read More Section(Marketing)

1.
In which one of the following types of store retailers, large, lowcost, low margin, high volume, self-service store attributes are designed to meet total needs for food and household products?

3.
Which statement is true?

4.
Elements of marketing planning is

5.
The choice of marketing mix depends upon

7.
Which of the following is the correct formula of mark-up price?

8.
When the companies pay less attention to its own costs or demands and bases its price largely on competition's prices, then it is known as

9.
Which of the following is correct?
1. Advertising is a recurring process.
2. Advertising stimulates the consumers to buy the product.
3. Advertising is expensive in most cases
Select the correct answer:

10.
Which is the part of 'Product Planning' Image?