Marketing MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6

1.
Which of the following is correctly matched?

List-I List-II

a. Style 1. It comes and goes

b. Fashion 2. Lasts for generations

c. Fad 3. Currently accepted or popular style in a given field

A. a-2, b-3, c-1

B. a-3, b-2, c-1

C. a-1, b-2, c-3

D. a-3, b-1, c-2

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2.
Which one of the following is not included in the distribution logistics?

A. Order processing

B. Inventory

C. Warehousing

D. Wholesaler

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3.
One brand can be used for the advertisement of the non-competing brand under which of the following?

A. Cross Promotions

B. Prizes

C. Patronage Awards

D. Free trials

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4.
Match the following.

List-I List-II

a. Sales promotion 1. Newspaper

b. Advertising 2. Warranties

c. Promotional pricing 3. Offset

d. Geographical pricing 4. Sample

A. a-4, b-1, c-2, d-3

B. a-4, b-1, c-3, d-2

C. a-4, b-2, c-1, d-3

D. a-4, b-3, c-1, d-2

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5.
The undernoted items are categorised into which one of the following international product decisions for global business?
Straight extension, product adaptation, communication extension, communication adaptation, product extension, dual adaptation and innovation.

A. Product diversification

B. Product market segmentation

C. Product communication strategies

D. Market segmentation and product promotion

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6.
Which one of the following is not step of process of the marketing planning?

A. Analysis and Interpretation of marketing opportunities and problems

B. Establishing marketing objectives

C. Formulating marketing policies and strategies

D. Accepting and rejecting

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7.
Which of the following marketing management concepts is most likely to lead to marketing myopia?

A. customer-driven marketing

B. societal marketing

C. customer-driving marketing

D. production

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8.
Match the following:

List-I (Market) List-II (Nature)

a. Area 1. Geographical

b. Tea 2. Nature of goods

c. Articles of trade 3. Commodities

d. Exchange 4. Stock exchange

A. a-1, b-3, c-2, d-4

B. a-3, b-4, c-2, d-1

C. a-1, b-2, c-3, d-4

D. a-1, b-4, c-3, d-2

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9.
Match the following:

List-I (Types of Goods) List-II (Example)

a. Speciality Goods 1. Premium Cosmetics

b. Industrial Goods 2. Furniture

c. Shopping Goods 3. Capital Equipment

d. Agricultural Goods 4. Rice

A. a-1, b-3, c-2, d-4

B. a-3, b-4, c-2, d-1

C. a-1, b-2, c-3, d-4

D. a-4, b-3, c-2, d-1

Answer & Solution Discuss in Board Save for Later

10.
The principal function of an electronic market is to facilitate the search for the

A. Required Product or Service

B. Required Marketing

C. Required Market

D. All of the above

Answer & Solution Discuss in Board Save for Later

1 2 3 4 5 6 7 8 9

List-I	List-II
a. Style	1. It comes and goes
b. Fashion	2. Lasts for generations
c. Fad	3. Currently accepted or popular style in a given field

List-I	List-II
a. Sales promotion	1. Newspaper
b. Advertising	2. Warranties
c. Promotional pricing	3. Offset
d. Geographical pricing	4. Sample

List-I (Market)	List-II (Nature)
a. Area	1. Geographical
b. Tea	2. Nature of goods
c. Articles of trade	3. Commodities
d. Exchange	4. Stock exchange

List-I (Types of Goods)	List-II (Example)
a. Speciality Goods	1. Premium Cosmetics
b. Industrial Goods	2. Furniture
c. Shopping Goods	3. Capital Equipment
d. Agricultural Goods	4. Rice

Marketing MCQ Questions and Solutions with Explanations | Management

1. Which of the following is correctly matched? List-I List-II a. Style 1. It comes and goes b. Fashion 2. Lasts for generations c. Fad 3. Currently accepted or popular style in a given field

Answer & Solution

2. Which one of the following is not included in the distribution logistics?

Answer & Solution

3. One brand can be used for the advertisement of the non-competing brand under which of the following?

Answer & Solution

4. Match the following. List-I List-II a. Sales promotion 1. Newspaper b. Advertising 2. Warranties c. Promotional pricing 3. Offset d. Geographical pricing 4. Sample

Answer & Solution

5. The undernoted items are categorised into which one of the following international product decisions for global business? Straight extension, product adaptation, communication extension, communication adaptation, product extension, dual adaptation and innovation.

Answer & Solution

6. Which one of the following is not step of process of the marketing planning?

Answer & Solution

7. Which of the following marketing management concepts is most likely to lead to marketing myopia?

Answer & Solution

8. Match the following: List-I (Market) List-II (Nature) a. Area 1. Geographical b. Tea 2. Nature of goods c. Articles of trade 3. Commodities d. Exchange 4. Stock exchange

Answer & Solution

9. Match the following: List-I (Types of Goods) List-II (Example) a. Speciality Goods 1. Premium Cosmetics b. Industrial Goods 2. Furniture c. Shopping Goods 3. Capital Equipment d. Agricultural Goods 4. Rice

Answer & Solution

10. The principal function of an electronic market is to facilitate the search for the

Answer & Solution

Read More Section(Marketing)

1.
Which of the following is correctly matched?

List-I List-II

a. Style 1. It comes and goes

b. Fashion 2. Lasts for generations

c. Fad 3. Currently accepted or popular style in a given field

2.
Which one of the following is not included in the distribution logistics?

3.
One brand can be used for the advertisement of the non-competing brand under which of the following?

4.
Match the following.

List-I List-II

a. Sales promotion 1. Newspaper

b. Advertising 2. Warranties

c. Promotional pricing 3. Offset

d. Geographical pricing 4. Sample

5.
The undernoted items are categorised into which one of the following international product decisions for global business?
Straight extension, product adaptation, communication extension, communication adaptation, product extension, dual adaptation and innovation.

6.
Which one of the following is not step of process of the marketing planning?

7.
Which of the following marketing management concepts is most likely to lead to marketing myopia?

8.
Match the following:

List-I (Market) List-II (Nature)

a. Area 1. Geographical

b. Tea 2. Nature of goods

c. Articles of trade 3. Commodities

d. Exchange 4. Stock exchange

9.
Match the following:

List-I (Types of Goods) List-II (Example)

a. Speciality Goods 1. Premium Cosmetics

b. Industrial Goods 2. Furniture

c. Shopping Goods 3. Capital Equipment

d. Agricultural Goods 4. Rice

10.
The principal function of an electronic market is to facilitate the search for the