1
Which of the following is correctly matched?
List-I List-II
a. Style
1. It comes and goes
b. Fashion
2. Lasts for generations
c. Fad
3. Currently accepted or popular style in a given field
A)
a-2, b-3, c-1
B)
a-3, b-2, c-1
C)
a-1, b-2, c-3
D)
a-3, b-1, c-2
Answer & Solution
Answer: Option
A
2
Which one of the following is not included in the distribution logistics?
A)
Order processing
B)
Inventory
C)
Warehousing
D)
Wholesaler
Answer & Solution
Answer: Option
D
3
One brand can be used for the advertisement of the non-competing brand under which of the following?
A)
Cross Promotions
B)
Prizes
C)
Patronage Awards
D)
Free trials
Answer & Solution
Answer: Option
A
4
Match the following.
List-I List-II
a. Sales promotion
1. Newspaper
b. Advertising
2. Warranties
c. Promotional pricing
3. Offset
d. Geographical pricing
4. Sample
A)
a-4, b-1, c-2, d-3
B)
a-4, b-1, c-3, d-2
C)
a-4, b-2, c-1, d-3
D)
a-4, b-3, c-1, d-2
Answer & Solution
Answer: Option
A
5
The undernoted items are categorised into which one of the following international product decisions for global business?
A)
Product diversification
B)
Product market segmentation
C)
Product communication strategies
D)
Market segmentation and product promotion
Answer & Solution
Answer: Option
C
6
Which one of the following is not step of process of the marketing planning?
A)
Analysis and Interpretation of marketing opportunities and problems
B)
Establishing marketing objectives
C)
Formulating marketing policies and strategies
D)
Accepting and rejecting
Answer & Solution
Answer: Option
D
7
Which of the following marketing management concepts is most likely to lead to marketing myopia?
A)
customer-driven marketing
B)
societal marketing
C)
customer-driving marketing
D)
production
Answer & Solution
Answer: Option
D
8
Match the following:
List-I (Market) List-II (Nature)
a. Area
1. Geographical
b. Tea
2. Nature of goods
c. Articles of trade
3. Commodities
d. Exchange
4. Stock exchange
A)
a-1, b-3, c-2, d-4
B)
a-3, b-4, c-2, d-1
C)
a-1, b-2, c-3, d-4
D)
a-1, b-4, c-3, d-2
Answer & Solution
Answer: Option
C
9
Match the following:
List-I (Types of Goods) List-II (Example)
a. Speciality Goods
1. Premium Cosmetics
b. Industrial Goods
2. Furniture
c. Shopping Goods
3. Capital Equipment
d. Agricultural Goods
4. Rice
A)
a-1, b-3, c-2, d-4
B)
a-3, b-4, c-2, d-1
C)
a-1, b-2, c-3, d-4
D)
a-4, b-3, c-2, d-1
Answer & Solution
Answer: Option
A
10
The principal function of an electronic market is to facilitate the search for the
A)
Required Product or Service
B)
Required Marketing
C)
Required Market
D)
All of the above
Answer & Solution
Answer: Option
A
