In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a _____________ orientation.

In addition to businesses, the marketing concept is also applicable to ___________.

The controllable variables a company puts together to satisfy a target group is called the _____________.

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.

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