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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-7 section-1

Each section contains 100 MCQs on Marketing .
61
All of the following are the examples of unsought goods EXCEPT:
Discuss
Answer & Solution
Answer: Option A
Solution:
All of the following are the examples of unsought goods EXCEPT Course books. se books. A course book is a textbook that students and teachers use as the basis of a course.
62
While considering the place for a product which of the following is important for customer.
Discuss
Answer & Solution
Answer: Option B
Solution:
While considering the place for a product Convenience is important for customer. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort. Convenience goods, such as newspapers and candy, are different than specialty goods, such as cars, which are more expensive and often carry a greater opportunity cost for the consumer.
63
Market –oriented firms focus on:
Discuss
Answer & Solution
Answer: Option C
Solution:
Market –oriented firms focus on Customers. Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. Rather than trying to get your customers to like or become aware of the benefits of your products or services, with the marketing orientation approach you tailor them to meet the demands of customers.
64
Price is the only element in the marketing mix that produces:
Discuss
Answer & Solution
Answer: Option D
Solution:
Price is the only element in the marketing mix that produces revenue. Pricing is the only revenue-generating element in the marketing mix (the other three elements are cost centres—that is, they add to a company's cost).
65
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Discuss
Answer & Solution
Answer: Option B
Solution:
Convenience is the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A convenience good is a consumer item that is widely available and purchased frequently with minimal effort.
66
Which of the following is NOT included in product decisions?
Discuss
Answer & Solution
Answer: Option C
Solution:
Warehousing is NOT included in product decisions. Warehousing is the act of storing goods that will be sold or distributed later. While a small, home-based business might be warehousing products in a spare room, basement, or garage, larger businesses typically own or rent space in a building that is specifically designed for storage.
67
Which of the following takes place at retailer’s end?
Discuss
Answer & Solution
Answer: Option D
Solution:
Exchange takes place at retailer’s end. A marketing exchange is what happens any time two or more people trade goods or services. In marketing theory, every exchange is supposed to produce "utility," which means the value of what you trade is less than the value of what you receive from the trade.
68
Aggressive selling is a characteristic of which of the following concept of marketing?
Discuss
Answer & Solution
Answer: Option C
Solution:
Aggressive selling is a characteristic of Selling concept. Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of sales for his product.
69
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Discuss
Answer & Solution
Answer: Option C
Solution:
Brand is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. It is essentially a seller's promise to deliver a specific set of features, benefits and services, consistently to the buyers.
70
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
Discuss
Answer & Solution
Answer: Option B
Solution:
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called Product Value. Product value is the benefit that a customer gets by using a product to satisfy her needs minus associated costs.