51. Media needs to be . . . . . . . . in its coverage of conflicts.
52. Which of the following is a purely Indian Ad Agency?
53. Who founded the Indian Languages Newspaper Association?
54. Statesman was founded by
55. Indian Mirror was started in 1861 by
56. What do you understand by target marketing and target audiences?
57. What contributed to the expansion of Indian media corporations?
58. Match the following.
List-I
List-II
a. Objective of mass communication
1. Illiterate audiences
b. Traditional form of mass media
2. To inform and educate the masses
c. Most credible form of mass communication
3. Folk theatre
d. Radio
4. Newspapers
| List-I | List-II |
| a. Objective of mass communication | 1. Illiterate audiences |
| b. Traditional form of mass media | 2. To inform and educate the masses |
| c. Most credible form of mass communication | 3. Folk theatre |
| d. Radio | 4. Newspapers |
59. Digital India initiative is centred on which of the following areas?
60. . . . . . . . . media, which still commands a big audience across the world and remains world's premier advertising medium, is in crisis.
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