Media Management and Production MCQ question and answer with solution

Media Management and Production MCQ question and answer with solution | Mass Communication and Journalism

Learn Media Management and Production MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Media Management and Production MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more

Media Planning is carried out through

A) An intuitive processes B) Research and tested formulae C) Both of the above D) None of the above

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Answer & Solution

Answer: Option B

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Which type of management identifies and describes strategic and operational phenomena in media enterprises?

A) Financial Management B) Social Management C) Media Management D) All of the above

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Answer: Option C

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Management is concerned with interpersonal relations. So management can be called . . . . . . . .

A) a financial process B) a social process C) an intellectual process D) an enterprise

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Answer: Option B

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Which of these would not be involved in setting media objectives?

A) Target audience B) Low involvement purchase decisions C) Reach D) Frequency

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Answer: Option B

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The term 'Management' would include

A) to forecast B) to plan and to organise C) to coordinate to control D) all of these

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Answer: Option D

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Which of these is not a manager's informational role?

A) Entrepreneur B) Negotiator C) Monitor D) Spokesperson

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Answer: Option D

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From the given options which is a set of activities directed at an organisation's resources with the aim of achieving organisational goals in an efficient and effective manner.

A) Leading B) Organising C) Decision making D) Management

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Answer: Option D

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Main role of managers is . . . . . . . .

A) to supervise the team B) to point out team members' shortcomings C) maintain a supportive environment for his team to work D) none of the above

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Answer: Option C

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Which characteristic feature of mass media is related with savings and acquiring efficiencies as more of firm's output is consumed?

A) Economies of scale B) Economies of scope C) Dual selling D) Quality of content

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Answer: Option B

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Which of the following is/are included in 'Digital India' program?

A) E-governance B) Wi-Fi in all universities C) Broadband connectivity at village level D) All of the above

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Answer: Option D

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