Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism Page-1 section-2

Section 1 Section 2 Section 3

1.
Hypothesis is related to which among the following?

A. Elements of research

B. Types of research

C. Research methods

D. None of these

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2.
When customers are studied as a purchasing group or market segment, this type of research is termed

A. Marketing Research

B. Market Research

C. Motivation Research

D. Target Audience Analysis

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3.
Which element promoted the industrialization of wireless telegraphy?

A. The Second World War

B. The First World War

C. Post Independence

D. None of the above

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4.
Research that helps a manager arrive at a logical decision is called

A. Descriptive Research

B. Exploratory Research

C. Conclusive Research

D. Both A and C

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5.
Which of the following does not apply to qualitative research?

A. Data are often words and pictures

B. Uses the inductive scientific method

C. Ends with a statistical report

D. Involves direct and personal contact with participants

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6.
Match the following.

List-I List-II

a. Broadcast media 1. Electronic media

b. Magazine 2. Print media

c. Bill boards 3. Outdoor media

d. Public relations 4. Press conferences

A. a-4, b-3, c-2, d-1

B. a-1, b-2, c-3, d-4

C. a-3, b-4, c-2, d-1

D. a-3, b-2, c-4, d-1

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7.
In which country did the concept of 'Ombudsman' originate?

A. USA

B. Britain

C. Sweden

D. India

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8.
Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as

A. multiple regression analysis

B. factor analysis

C. regression equation

D. multiple correlation

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9.
Which of the following is not a function of advertising?

A. Informing the customer

B. Persuading the customer

C. Understanding the buying capacity of the customer

D. Reminding the customer for a repeat purchase

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10.
Which among the following is/are the advantages of experimental research?

A. It is not used in other research method

B. Results are extremely specific

C. Both A and B

D. None of the above

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List-I	List-II
a. Broadcast media	1. Electronic media
b. Magazine	2. Print media
c. Bill boards	3. Outdoor media
d. Public relations	4. Press conferences

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

1. Hypothesis is related to which among the following?

Answer & Solution

2. When customers are studied as a purchasing group or market segment, this type of research is termed

Answer & Solution

3. Which element promoted the industrialization of wireless telegraphy?

Answer & Solution

4. Research that helps a manager arrive at a logical decision is called

Answer & Solution

5. Which of the following does not apply to qualitative research?

Answer & Solution

6. Match the following. List-I List-II a. Broadcast media 1. Electronic media b. Magazine 2. Print media c. Bill boards 3. Outdoor media d. Public relations 4. Press conferences

Answer & Solution

7. In which country did the concept of 'Ombudsman' originate?

Answer & Solution

8. Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as

Answer & Solution

9. Which of the following is not a function of advertising?

Answer & Solution

10. Which among the following is/are the advantages of experimental research?

Answer & Solution

Read More Section(Communication and Media Research)

1.
Hypothesis is related to which among the following?

2.
When customers are studied as a purchasing group or market segment, this type of research is termed

3.
Which element promoted the industrialization of wireless telegraphy?

4.
Research that helps a manager arrive at a logical decision is called

5.
Which of the following does not apply to qualitative research?

6.
Match the following.

List-I List-II

a. Broadcast media 1. Electronic media

b. Magazine 2. Print media

c. Bill boards 3. Outdoor media

d. Public relations 4. Press conferences

7.
In which country did the concept of 'Ombudsman' originate?

8.
Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as

9.
Which of the following is not a function of advertising?

10.
Which among the following is/are the advantages of experimental research?