Communication and Media Research MCQ question and answer with solution

Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism

Learn Communication and Media Research MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Communication and Media Research MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-1 section-2

Hypothesis is related to which among the following?

A) Elements of research B) Types of research C) Research methods D) None of these

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Answer: Option A

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When customers are studied as a purchasing group or market segment, this type of research is termed

A) Marketing Research B) Market Research C) Motivation Research D) Target Audience Analysis

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Answer: Option B

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Which element promoted the industrialization of wireless telegraphy?

A) The Second World War B) The First World War C) Post Independence D) None of the above

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Answer: Option B

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Research that helps a manager arrive at a logical decision is called

A) Descriptive Research B) Exploratory Research C) Conclusive Research D) Both A and C

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Answer: Option C

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Which of the following does not apply to qualitative research?

A) Data are often words and pictures B) Uses the inductive scientific method C) Ends with a statistical report D) Involves direct and personal contact with participants

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Answer: Option C

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Match the following.

List-I	List-II
a. Broadcast media	1. Electronic media
b. Magazine	2. Print media
c. Bill boards	3. Outdoor media
d. Public relations	4. Press conferences

A) a-4, b-3, c-2, d-1 B) a-1, b-2, c-3, d-4 C) a-3, b-4, c-2, d-1 D) a-3, b-2, c-4, d-1

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Answer: Option B

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In which country did the concept of 'Ombudsman' originate?

A) USA B) Britain C) Sweden D) India

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Answer: Option C

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Statistical method for identifying groups of abilities or behaviours or traits that are related to one another is termed as

A) multiple regression analysis B) factor analysis C) regression equation D) multiple correlation

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Answer: Option D

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Which of the following is not a function of advertising?

A) Informing the customer B) Persuading the customer C) Understanding the buying capacity of the customer D) Reminding the customer for a repeat purchase

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Answer: Option C

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Which among the following is/are the advantages of experimental research?

A) It is not used in other research method B) Results are extremely specific C) Both A and B D) None of the above

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Answer: Option B

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