23.
Match the following.
List-I List-II
a. Advantage of mass media in campaigns 1. Inconvenient backups
b. Failure of campaigns 2. To reach mass audience effectively
c. Use of mass media campaigns 3. Both advantageous and disadvantageous
d. Campaign revelations 4. Examined on the basis of recall

25.
Four approaches have been defined by researchers for relating communication to development. These are

28.
Which theory is derived froin Lenin's application of Marx and Engel's dictum in the German Ideology"?

29.
Which one of the following statements is false?

30.
An author has stated that cultural colonialism causing annihilation of the national identity is much worse than erstwhile political colonialism: in most cases, the former has persisted even though direct political colonialism has ended. In the light of this statement, how can we check cultural colonialism in our country?

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