21. The Advertising Agencies Association of lndia came into existence in
22. Initial stage of interpersonal communication is called
23. Match the following.
List-I
List-II
a. Advantage of mass media in campaigns
1. Inconvenient backups
b. Failure of campaigns
2. To reach mass audience effectively
c. Use of mass media campaigns
3. Both advantageous and disadvantageous
d. Campaign revelations
4. Examined on the basis of recall
List-I | List-II |
a. Advantage of mass media in campaigns | 1. Inconvenient backups |
b. Failure of campaigns | 2. To reach mass audience effectively |
c. Use of mass media campaigns | 3. Both advantageous and disadvantageous |
d. Campaign revelations | 4. Examined on the basis of recall |
24. The western mode of communication is
25. Four approaches have been defined by researchers for relating communication to development. These are
26. . . . . . . . . talks of common identity and a common culture.
27. Largest News Agency of India is
28. Which theory is derived froin Lenin's application of Marx and Engel's dictum in the German Ideology"?
29. Which one of the following statements is false?
30. An author has stated that cultural colonialism causing annihilation of the national identity is much worse than erstwhile political colonialism: in most cases, the former has persisted even though direct political colonialism has ended. In the light of this statement, how can we check cultural colonialism in our country?
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