Introduction to Mass Communication and Journalism MCQ question and answer with solution

Introduction to Mass Communication and Journalism MCQ question and answer with solution | Mass Communication and Journalism

Learn Introduction to Mass Communication and Journalism MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Introduction to Mass Communication and Journalism MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-1 section-4

Identify the incorrect pair.

A) Psychological theory ⟺ Selective perception B) Magic bullet theory ⟺ Concentric circles C) Personal influence theory ⟺ Multi step flow D) Social responsibility theory ⟺ Normative

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Answer & Solution

Answer: Option B

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Denotative meaning is

A) translated meaning B) emotional aspect of meaning C) intentional aspect of meaning D) literal dictionary meaning

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Answer & Solution

Answer: Option D

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According to the Webster International Dictionary culture is dependent on

A) the impact of globalisation B) man's learning capacity C) man's behavioural patterns D) man's speech and actions

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Answer & Solution

Answer: Option B

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Which sampling involves picking up of cases that are judged to be 'typical' of the population?

A) Cluster sampling B) Accidental sampling C) Quota sampling D) Purposive sampling

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Answer & Solution

Answer: Option D

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In order to deliver the message to the right set of audiences

A) market segmentation is done B) market testing is done C) the number of insertions per week (in a media vehicle) is increased D) the duration of the message is increased in one particular advertisement

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Answer & Solution

Answer: Option A

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The reach of print media is limited by the . . . . . . . .

A) language of its publication B) literacy of the population C) area in which it is distributed D) all of the above

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Answer & Solution

Answer: Option D

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Who was not a part of the team that developed the transistor?

A) John Bardeen B) Walter Brattain C) IE Lilienfield D) William Shockley

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Answer & Solution

Answer: Option C

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We can use Internet for

A) sending and receiving E-mail B) sending SMS messages to many people at the same time through PC-to-phone messaging tools C) interacting with many net surfers through Internet Relay Chat (IRC) D) all the above

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Answer & Solution

Answer: Option D

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Mahatma Gandhi was the editor of

A) Indian Opinion B) Young India C) Harijan D) All of the above

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Answer & Solution

Answer: Option D

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. . . . . . . . points to a fact that the audience reacts to a message according to his own beliefs.

A) Selective exposure B) Mass media effect C) Selective perception D) Influence theory

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Answer & Solution

Answer: Option C

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