Public Relations and Corporate Communication MCQ question and answer with solution

Public Relations and Corporate Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Public Relations and Corporate Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Public Relations and Corporate Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-9 section-1

. . . . . . . . teaches one to be prepared, to be ready to respond in a way that optimises the response of all stake holders.

A) Spokesperson training B) Identification of crisis communication team C) Notification system D) Crisis response

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Answer & Solution

Answer: Option A

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In public information model of public relations, importance is given to

A) impact B) reception C) truth D) fair deal

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Answer & Solution

Answer: Option C

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What creates and maintains the brand and looks after the organisation's reputation?

A) Company management B) The media C) Public relations D) Corporate communication

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Answer & Solution

Answer: Option D

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Who integrated the work of Benoit with others to create a master list that combined various writings into one list?

A) Coombs B) William Benoit C) Andreas Schwarz D) Kelley

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Answer & Solution

Answer: Option A

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Effective public relations practitioners first

A) send as many press releases as possible to as many people B) determine which media outlets best serve their purposes C) ask editors to promise to use their press releases D) find out which media have been most friendly to their client in the past

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Answer & Solution

Answer: Option B

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'Public relations' can be defined as

A) A collection of techniques for persuading people to buy products they don't need B) A collection of techniques for persuading new organisations to give space or time to people or products that are not inherently newsworthy C) Planned and continuous communication to provide information about an organisation, issue or product to the public D) Planned and continuous communication to obscure the inadequacies of an organisation or product

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Answer & Solution

Answer: Option C

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To make the company better known for traits and attributes is a key role of

A) PR specialist B) public prosecutor C) the government employee D) company director

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Answer & Solution

Answer: Option A

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What has the potential to greatly reduce the amount of damage the organisation receives as a result of the crisis?

A) Crisis communication B) Public relations C) Effective crisis management D) Corporate communication

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Answer & Solution

Answer: Option C

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Managing Corporate Publications' is the main taks of

A) Company Director B) Company Spokesperson C) Company Secretary D) Company CA

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Answer & Solution

Answer: Option B

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The principal feature of marketing communication is

A) surplus demand B) product life C) hidden prices D) two-way communication

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Answer & Solution

Answer: Option D

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