ExamVeda
Login
Home

Match of the following List-I List-II a Weirs (2001) 1 Manager's...

This question belongs to Mass Communication And Journalism Advertising And Marketing Communication
Advertising and Marketing Communication
?

Match of the following.
List-I List-II
a. Weirs (2001) 1. Manager's discretion to choose appropriate channel of communication
b. George and Jones (1998) 2. Line supervisions are rarely used
c. Anonymous (2000) 3. Media high in information transmits more information
d. Lewis(1999) 4. Proper medium impacts receiver's perception

Answer & Solution
Correct Answer: Option D
Let's discuss the solution. Join the discussion
Examveda
Question posted by Examveda
Community

Join the Discussion

No comments yet Be the first to discuss this question.
Keep Learning

Related Questions on Advertising and Marketing Communication

Advertisement is a mass communication. It addresses the masses and it is a form of . . . . . . . . communication.
A. personal B. non-personal C. direct D. indirect
. . . . . . . . is helpful in promotion of business by people and big industrialists who are promoting their goods and services through networking sites like Facebook, Twitter, etc.
A. Social media B. E-mail C. Print D. Television
If the price of the following product were increased, its demand would remain inelastic.
A. Computer B. Petrol C. Apparal D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing B. drawing photographs C. making illustrations D. all of the above
More Related Questions on Advertising and Marketing Communication