Match the following criteria of media strategy development and implementation with their description.

List-I (Criteria)	List-II (Description)
a. Media mix	1. Increased emphasis of exposure to a certain area where interest may thrive
b. Target market	2. To alter the level of exposure of media to the target market
c. Coverage consideration	3. Specific group of consumers identified to aim marketing and advertising campaigns towards them
d. Geographic coverage	4. Combination of communication and media channels to meet marketing objectives