Match the following.
| List-I (Authors) | List-II (Ideas) |
| a. Bill Bishop | 1. Managing is the Market space |
| b. D. Bird | 2. Commonsense Direct Marketing |
| c. Daniel S. Jonal | 3. Strategic Marketing for the Digital Age |
| d. Jeffery F. Rayport | 4. On-line Marketing |
A. a-1, b-2, c-3, d-4
B. a-5, b-1, c-4, d-3
C. a-3, b-1, c-2, d-4
D. a-3, b-2, c-4, d-1
Answer: Option D
This Question Belongs to Management >> Marketing
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