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Match the following List-I (Authors) List-II (Ideas) a Bill Bishop 1...

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Marketing
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Match the following.
List-I (Authors) List-II (Ideas)
a. Bill Bishop 1. Managing is the Market space
b. D. Bird 2. Commonsense Direct Marketing
c. Daniel S. Jonal 3. Strategic Marketing for the Digital Age
d. Jeffery F. Rayport 4. On-line Marketing

Answer & Solution
Correct Answer: Option D
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