Match the following.
| List-I | List-II |
| a. Advantage of mass media in campaigns. | 1. Inconvenient backups. |
| b. Failure of campaigns. | 2. To reach mass audience effectively. |
| c. Use of mass media campaigns. | 3. Both advantageous and disadvantageous. |
| d. Campaigns revelations. | 4. Examined on the basis of recall. |
A. a-1, b-2, c-3, d-4
B. a-2, b-1, c-3, d-4
C. a-1, b-3, c-2, d-4
D. a-3, b-4, c-1, d-2
Answer: Option B

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