| List-I | List-II |
| a. Brand valuation | 1. Five Assets model |
| b. Aaker's Brand Equity model | 2. Financial value |
| c. Image brands | 3. Brand resonance |
| d. CBBE model | 4. Heavy advertisement |
A. a-2, b-1, c-3, d-4
B. a-2, b-1, c-4, d-3
C. a-2, b-4, c-3, d-1
D. a-2, b-3, c-4, d-1
Answer: Option B
This Question Belongs to Management >> Product And Brand Management
A. Customer selling
B. Market research
C. Customer buying
D. Consumer behaviour
Production Management includes
A. Production Planning and Control
B. Production
C. Inventory control
D. All of the above
The merits of Product layouts includes
A. Minimum Investment in work in progress
B. Better Production Control
C. Early detection of mistakes or badly produced items
D. All of the above
A. to differentiate the product
B. to charge differential price
C. to sell the product in different countries
D. to give attractive name to a product
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