Match the following.

List-I	List-II
a. Receives information	1. Exchange of ideas and perception
b. Basic provider of any information	2. To share
c. Communication	3. Source
d. Communis	4. Receiver

A. how consumers buy or shun particular products B. why consumers buy specific products and/or services C. what is the geographic and demographic profile of a targeted market niche D. all the above

A. Convenience and easy to use B. Highly representative of the population C. Highly representative of the strata D. All of the above

A. Comparative scale B. Monadic scale C. Non-Comparative scale D. Metric scale

A. Woodrow Wilson (1917) B. William Randolph Hearst (1898) C. The Payne Fund Studies (1929-32) D. Edgar Dale (Circa 1930)