Match the following
| List-I (Marketing Sub-plans) | List-II (Factors) |
| a. Base Line Research | 1. Market Segmentation |
| b. Technical Plan | 2. Branding |
| c. Organizational Plan | 3. Distribution |
| d. Contingency Plan | 4. Market Expansion |
A. a-2, b-3, c-4, d-1
B. a-1, b-2, c-3, d-4
C. a-1, b-3, c-2, d-4
D. a-1, b-2, c-4, d-3
Answer: Option B
This Question Belongs to Management >> Marketing
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