Match the following:
| List-I (Marketing Sub-plans) | List-II (Variables) |
| a. Baseline Research | 1. Regulation |
| b. Technical Plan | 2. Customer Service |
| c. Organisational Plan | 3. Packaging |
| d. Contingency Plan | 4. Risk Management |
A. a-1, b-2, c-3, d-4
B. a-2, b-3, c-1, d-4
C. a-1, b-3, c-2, d-4
D. a-4, b-2, c-3, d-1
Answer: Option B
This Question Belongs to Management >> Marketing
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