Match the following.
| List-I (Stage of New Product Development) | List-II (Features) |
| a. Generating New Product Ideas | 1. From Customers |
| b. Idea Screening | 2. Problem |
| c. Concept Testing | 3. Subject |
| d. Test Marketing | 4. Market Segmentation |
A. a-1, b-3, c-2, d-4
B. a-3, b-2, c-1, d-4
C. a-1, b-2, c-3, d-4
D. a-4, b-3, c-2, d-1
Answer: Option C
This Question Belongs to Management >> Marketing
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