| List-I (Thinkers) | List-II (Books) |
| a. Kaldor A. G. | 1. Imbricative Marketing |
| b. Mc Kitterick J.B. | 2. What is the Marketing Management Concept |
| c. Levitt T. | 3. Innovation in Marketing |
| d. Lazo H. and Corbin A. | 4. Management in Marketing |
A. a-1, b-3, c-4, d-2
B. a-1, b-2, c-3, d-4
C. a-3, b-1, c-2, d-4
D. a-2, b-3, c-1, d-4
Answer: Option B
This Question Belongs to Management >> Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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