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Match the following List-I (Thinkers) List-II (Books) a Kaldor A G...

This question belongs to Management Marketing
Marketing
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Match the following.
List-I (Thinkers) List-II (Books)
a. Kaldor A. G. 1. Imbricative Marketing
b. Mc Kitterick J.B. 2. What is the Marketing Management Concept
c. Levitt T. 3. Innovation in Marketing
d. Lazo H. and Corbin A. 4. Management in Marketing

Answer & Solution
Correct Answer: Option B
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