Match the following.
| List-I (Thinkers) | List-II (Books) |
| a. Kaldor A. G. | 1. Imbricative Marketing |
| b. Mc Kitterick J.B. | 2. What is the Marketing Management Concept |
| c. Levitt T. | 3. Innovation in Marketing |
| d. Lazo H. and Corbin A. | 4. Management in Marketing |
A. a-1, b-3, c-4, d-2
B. a-1, b-2, c-3, d-4
C. a-3, b-1, c-2, d-4
D. a-2, b-3, c-1, d-4
Answer: Option B
This Question Belongs to Management >> Marketing
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