Match the following:
List-I (Thinkers) | List-II (Role) |
a. Pyle | 1. Marketing activities involved in the flow of goods and services, from production to consumption. |
b. Tousley and Clark | 2. Marketing consists of those effects which effect transfers in the ownership of goods and services and which provide for physical distribution. |
c. Huegy and Mitchell | 3. Marketing is the economic process by means by means of which goods and services are exchanged and their values determined in terms of money price. |
d. Edward and | 4. Marketing comprises both buying and selling activities. |
A. a-1, b-2, c-3, d-4
B. a-4, b-2, c-1, d-3
C. a-3, b-4, c-1, d-2
D. a-2, b-1, c-3, d-4
Answer: Option B
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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