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Advertising and Marketing Communication
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Match the following terms with their descriptions.
List-I (Terms) List-II (Descriptions)
a. Creativity 1. Plays a major role in creating beautiful, attractive and eye-catching advertisements.
b. Language 2. One of the most important intertextualities which are displayed in advertisement
c. Translation 3. The soul of advertising and branding
d. Beautification of language 4. The art of rendering another and easy to understand form of deception

Answer & Solution
Correct Answer: Option D
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