Match the following tools of marketing mix with their description

List-I (Tools of Marketing Mix) List-II (Description)

a. Product 1. Stands for various activities the company undertakes to communicate its products' merits.

b. Price 2. Stands for various activities, the company undertakes to make the product easily available and accessible.

c. Place 3. The amount of money the customers have to pay for the product.

d. Promotion 4. Stands for firms's tangible offer to the market including the product quality, design, variety and features.

A) a-1, b-2, c-3, d-4 B) a-4, b-3, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-3, b-1, c-4, d-2

Answer & Solution

Correct Answer: Option B

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List-I (Tools of Marketing Mix)	List-II (Description)
a. Product	1. Stands for various activities the company undertakes to communicate its products' merits.
b. Price	2. Stands for various activities, the company undertakes to make the product easily available and accessible.
c. Place	3. The amount of money the customers have to pay for the product.
d. Promotion	4. Stands for firms's tangible offer to the market including the product quality, design, variety and features.