Match the items of List I with the items of List II and choose the correct answer:
| List-I (Macro Strategies for Developing Customer Value) | List-II (Specific Strategy) |
| a. Customer excellence | 1. Store on the corner of a busy intersection |
| b. Operational excellence | 2. Unique merchandise |
| c. Product excellence | 3. Strong relationships with their suppliers |
| d. Locational excellence | 4. Effective branding |
A. a-4, b-3, c-2, d-1
B. a-4, b-2, c-1, d-3
C. a-2, b-4, c-3, d-1
D. a-2, b-3, c-4, d-1
Answer: Option D
This Question Belongs to Management >> Marketing
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