Match the items of List I with the items of List II and choose the correct answer:
| List-I (Market Segmentation Method) | List-II (Sample Segment) |
| a. Demographic | 1. Self-values |
| b. Psychographic | 2. Convenience |
| c. Benefits | 3. Gender |
| d. Behavioural | 4. Lovalty |
A. a-3, b-1, c-2, d-4
B. a-3, b-4, c-2, d-1
C. a-2, b-4, c-3, d-1
D. a-3, b-2, c-1, d-4
Answer: Option A
This Question Belongs to Management >> Marketing
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