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Match the items of List I with the items of List II and choose the correct answer:
Match the items of List I with the items of List II and choose the correct answer:
| List-I (Market Segmentation Method) | List-II (Sample Segment) |
| a. Demographic | 1. Self-values |
| b. Psychographic | 2. Convenience |
| c. Benefits | 3. Gender |
| d. Behavioural | 4. Lovalty |
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