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Match the items of List-I with the items of List-II and indicate the correct matching.
| List-I |
List-II |
| a. Brand elements |
1. The marketer's vision of what the brand must be and do for consumers |
| b. Brand line |
2. All products, original as well as line and category extensions, sold under a particular brand name |
| c. Brand personality
| 3. Those trademarkable devices that serve to identify and differentiate the brand |
| d. Brand promise |
4. The specific mix of human traits that may be attributed to a particular brand |
Answer & Solution
Correct Answer:
Option
A
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