Match the items of List-I with the items of List-II and indicate the correct matching.
| List-I | List-II |
| a. Brand elements | 1. The marketer's vision of what the brand must be and do for consumers |
| b. Brand line | 2. All products, original as well as line and category extensions, sold under a particular brand name |
| c. Brand personality | 3. Those trademarkable devices that serve to identify and differentiate the brand |
| d. Brand promise | 4. The specific mix of human traits that may be attributed to a particular brand |
A. a-3, b-2, c-4, d-1
B. a-1, b-2, c-3, d-4
C. a-3, b-1, c-4, d-2
D. a-4, b-3, c-2, d-1
Answer: Option A

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