Match the items of List I with the items of List II and select the correct answer.
| List-I | List-II |
| a. Coupons | 1. Using one brand to advertise another non-competing brand |
| b. Tie-in promotions | 2. Offers to consumers of savings off the regular price of a product |
| c. Cross promotions | 3. Certificates entitling the bearer to a stated saving on the purchase of a specific product |
| d. Price packs | 4. Two or more brands or companies team up on coupons, refunds and contests to increase pulling power |
A. a-3, b-4, c-2, d-1
B. a-1, b-3, c-4, d-2
C. a-3, b-4, c-1, d-2
D. a-4, b-2, c-1, d-3
Answer: Option C
This Question Belongs to Management >> Marketing
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