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Match the items of List I with those of List II...

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Match the items of List I with those of List II.
List-I List-II
a. Customer penetration 1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products
b. Customer loyalty 2. The average price charged by the company expressed as a percentage of the average price charged by all companies
c. Customer selectivity 3. Percentage of all customers who buy from the company
d. Price selectivity 4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company

Answer & Solution
Correct Answer: Option C
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