Match the items of List I with those of List II.
| List-I | List-II |
| a. Customer penetration | 1. Purchases from the company by its customers expressed as a percentage of their total purchases from all suppliers of the same products |
| b. Customer loyalty | 2. The average price charged by the company expressed as a percentage of the average price charged by all companies |
| c. Customer selectivity | 3. Percentage of all customers who buy from the company |
| d. Price selectivity | 4. Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company |
A. a-2, b-4, c-3, d-1
B. a-1, b-3, c-4, d-2
C. a-3, b-1, c-4, d-2
D. a-4, b-2, c-1, d-3
Answer: Option C
This Question Belongs to Management >> Marketing
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