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Match the items of List I with those of List II.
Match the items of List I with those of List II.
| List-I (Stages of PLC) | List-II (Critical Factors) |
| a. Introduction | 1. Cost efficiency |
| b. Growth | 2. Marketing effectiveness |
| c. Maturity | 3. Advertising and distribution |
| d. Obsolescence | 4. Product development and design |
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