Match the items of List I with those of List II.
| List-I (Stages of PLC) | List-II (Critical Factors) |
| a. Introduction | 1. Cost efficiency |
| b. Growth | 2. Marketing effectiveness |
| c. Maturity | 3. Advertising and distribution |
| d. Obsolescence | 4. Product development and design |
A. a-4, b-3, c-2, d-1
B. a-1, b-2, c-3, d-4
C. a-3, b-2, c-1, d-4
D. a-2, b-4, c-1, d-3
Answer: Option A
This Question Belongs to Management >> Marketing
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