Match the items of List II with the items of List I and suggest the correct answer:
| List-I (Components of Holistic Marketing) | List-II (Key Constituent/Dimension) |
| a. Internal marketing | 1. Brand and customer equity |
| b. Performance marketing | 2. Stakeholder |
| c. Integrated marketing | 3. Marketing department |
| d. Relationship marketing | 4. Communications |
A. a-3, b-1, c-4, d-2
B. a-3, b-2, c-1, d-4
C. a-2, b-1, c-3, d-4
D. a-1, b-3, c-2, d-4
Answer: Option A
This Question Belongs to Management >> Marketing
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