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Match the items of List II with the items of List I and suggest the correct answer:
Match the items of List II with the items of List I and suggest the correct answer:
| List-I (Components of Holistic Marketing) | List-II (Key Constituent/Dimension) |
| a. Internal marketing | 1. Brand and customer equity |
| b. Performance marketing | 2. Stakeholder |
| c. Integrated marketing | 3. Marketing department |
| d. Relationship marketing | 4. Communications |
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