Media strategy is making media decisions based on
A. the client's wishes
B. understanding customers' wants and needs
C. brand awareness
D. whims of the market
Answer: Option B
A. the client's wishes
B. understanding customers' wants and needs
C. brand awareness
D. whims of the market
Answer: Option B
A. personal
B. non-personal
C. direct
D. indirect
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
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