Mohan Sawhney has proposed the concept of . . . . . . . . to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.
A. metamarket
B. vertical integration
C. horizontal integration
D. betamarket
Answer: Option A
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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