_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.

A. Hybrid offer

B. Core service

C. Augmented or ancillary product

D. Experience

Answer: Option D

Solution(By Examveda Team)

An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable.