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Examveda

One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

A. Product, positioning, place, and price

B. Product, production, price, and place

C. Promotion, place, positioning, and price

D. Place, promotion, production, and positioning

E. Product, price, promotion, and place

Answer: Option E

Solution(By Examveda Team)

The four Ps are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).

This Question Belongs to Management >> Marketing

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