Producers of convenience goods typically prefer
A. exclusive distribution
B. intensive distribution
C. selective distribution
D. intermittent distribution
Answer: Option B
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The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
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C. Perception
D. Motivation
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B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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