Research has shown that customers are more likely to choose a self-service channel if they have ____________.

A. lower knowledge about a service

B. a preference for convenience

C. purchased the product before

D. a high need for personal interaction

Answer: Option B

Solution(By Examveda Team)

Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.