Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?

A. Convenience

B. Shopping

C. Specialty

D. Unsought

Answer: Option B

Solution(By Examveda Team)

The airline ticket is an example of which type of product Shopping. Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.