Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –
A. Place Mix
B. Physical evidence mix
C. Process mix
D. People mix
Answer: Option C
Solution(By Examveda Team)
Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called Process mix. Process refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses.This Question Belongs to Management >> Marketing
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