Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.
A. Both statements are correct
B. Both statements are incorrect
C. Only Statement I is correct
D. Only Statement II is correct
Answer: Option D
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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