Statement I Direct marketing is a non-interactive marketing system.
Statement II Direct marketing uses one or more media to effect a measurable response or transaction at any location.

A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory

A. Learning B. Role selection C. Perception D. Motivation

A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above

A. Promotion B. Price C. Distribution D. Product