Statement I In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement II A company may run multiple ad campaigns at the same time, each emphasising different aspects of its brand and service.

The four unique elements to services include:

A. Independence, intangibility, inventory, and inception

B. Independence, increase, inventory, and intangibility

C. Intangibility, inconsistency, inseparability, and inventory

D. Intangibility, independence, inseparability, and inventory

A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A. Learning

B. Role selection

C. Perception

D. Motivation

While buying milk which kind of behavior is displayed by a person?

A. Extensive problem solving behavior

B. Routinized buying behavior

C. Variety seeking behavior

D. None of the above

Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

A. Promotion

B. Price

C. Distribution

D. Product