Statement I In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement II A company may run multiple ad campaigns at the same time, each emphasising different aspects of its brand and service.

A. Independence, intangibility, inventory, and inception B. Independence, increase, inventory, and intangibility C. Intangibility, inconsistency, inseparability, and inventory D. Intangibility, independence, inseparability, and inventory

A. Learning B. Role selection C. Perception D. Motivation

A. Extensive problem solving behavior B. Routinized buying behavior C. Variety seeking behavior D. None of the above

A. Promotion B. Price C. Distribution D. Product