Statement I In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.
Statement II A company may run multiple ad campaigns at the same time, each emphasising different aspects of its brand and service.
A. Only Statement I is correct
B. Only Statement II is correct
C. Both statements are correct
D. Both statements are incorrect
Answer: Option C
Related Questions on Marketing
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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