The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
A. Product
B. Exchange
C. Production
D. Customer
Answer: Option B
Solution(By Examveda Team)
The act of trading a desired product or service to receive something of value in return is known as Exchange key concept in marketing. Marketing involve exchange of a product between a saller and a buyer usually based on money. But modern marketing is not merely an exchange operation.This Question Belongs to Management >> Marketing
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