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The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

A. Evaluation of Alternatives

B. Information search

C. Variety-seeking buying behavior

D. Post purchase behavior

Answer: Option C

Solution(By Examveda Team)

Variety-seeking buying behavior is NOT one of these stages. There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision.

This Question Belongs to Management >> Marketing

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