The choice of marketing mix depends upon
A. Marketing organisation structure and information system
B. Marketing objectives
C. The marketing environment of the organisation
D. All of the above
Answer: Option D
A. Marketing organisation structure and information system
B. Marketing objectives
C. The marketing environment of the organisation
D. All of the above
Answer: Option D
The four unique elements to services include:
A. Independence, intangibility, inventory, and inception
B. Independence, increase, inventory, and intangibility
C. Intangibility, inconsistency, inseparability, and inventory
D. Intangibility, independence, inseparability, and inventory
A. Learning
B. Role selection
C. Perception
D. Motivation
While buying milk which kind of behavior is displayed by a person?
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above
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